Undergraduate marketing majors at UT Dallas have many opportunities to engage with fellow students, network with professionals and sharpen their résumés while making friends and having fun. Here are just a few of the ways BS in Marketing students can students can get involved on campus:
Join our award-winning American Marketing Association (AMA) UTD chapter, the Sales Club, the American Advertising Federation (AAF) or explore other JSOM clubs and student organizations.
Get on the Marketing Leadership Council and exercise your management skills.
Earn a Sales or Digital Marketing (Google Adwords) certification.
Compete in marketing competitions in classes, regionally or nationally.
Earn a marketing or sales scholarship provided by our program or our partners.
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Meet Your Fellow Marketing Majors
Bachelor’s in Marketing graduate Jessie Richardson says the Marketing program at UT Dallas was everything she could have asked for.
Apply Skills to Various Industries
Jawwad Baig shares why a UT Dallas marketing degree relates to every industry and provides a different perspective that includes understanding the advertising, analytics and sales that drive a business.
Highlights – Industry Experience
Benefit from three marketing advisory boards (General Marketing, Sales and Marketing Analytics) that facilitate jobs, evaluate curriculum and provide general support.
Attend informative practitioner conferences.
Leverage career fairs and networking events for marketing majors only.
Work closely with the award-winning DFW American Marketing Association.
Make an Impact with Undergraduate Student Research
Research projects on campus are an exceptional opportunity for professional growth. JSOM undergraduate marketing students can:
Conduct research projects with faculty support.
Apply for a UT Dallas Undergraduate Research grant.
Compete to be published in UT Dallas’ undergraduate journal, The Exley.
Attend academic conferences supported by our marketing program.
The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.
While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.
The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.
In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.
Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.
Explore our essential resources and advice for current and prospective undergraduate marketing majors and learn what incredible things our faculty and alumni are up to.
The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.
Two faculty members in the Naveen Jindal School of Management have been recognized by Marketing Science, a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences and tracked in The UTD Top 100 Business School Research Rankings™. Sanjay Jain Drs. Upender Subramanian and Sanjay Jain are both professors in the […]
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
The Jindal School’s Undergraduate Internship Expo brought together 1,500 students and recruiters from more than 50 companies. The expo helped students practice networking skills, and it helped employers find students to fill internships.
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.
Lessons from the Jindal School, particularly the importance of being flexible, resonate for an alumna facing the COVID-19 crisis at a food bank’s font lines. And a marketing professor offers ideas on how students can help from home.
A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.
The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.
Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.
A Jindal School marketing student won the DFW American Marketing Association’s 2019 Collegiate Marketer of the Year Award. Shannon Cotts’ success marks the sixth time since 2012 that a JSOM student has won.
Positive mentoring experiences sparked a Jindal School marketing major’s curiosity and opened the door to her research. Since winning a UT Dallas Undergraduate Research Award, she has refined her work and presented her findings on and off campus.
For student and faculty work assisting nonprofits, the Jindal School’s undergraduate program in marketing won the 2021 Corporate Social Responsibility Marketing Award from the Dallas-Fort Worth chapter of the American Marketing Association.
The Jindal School recently held a new conference convening assistant and associate deans of undergraduate business school programs. More than 80 universities were represented, and the deans discussed ways to improve programs and student experiences.
Dr. Maria Gomez Albrecht, a lecturer in the Naveen Jindal School of Management’s Marketing Area, has been elected to serve on the board of directors of the Dallas-Fort Worth chapter of the American Marketing Association as executive vice president of special interest groups. The chapter’s mission, she says, is to educate, support and enhance the […]
This academic year, donor scholarships have provided Jindal School students nearly a half-million dollars in assistance. The scholarships bridge a money gap or provide a springboard to achievement, and they help students reach educational goals.
Marketing, product and technology experts discussed retail innovation in Dallas-Fort Worth at an event presented by the Naveen Jindal School of Management in partnership with the DFW chapter of the American Marketing Association.
Bringing the market to customers is a new necessity for sales professionals who are using technological tools to overcome distance barriers and become more efficient in a COVID-19 world. JSOM’s sales faculty comment on the changes.
A marketing senior recently brought home two major competition awards, one from Dallas Startup Week for her entrepreneurship and one from the DFW chapter of the American Marketing Association, which named her Collegiate Marketer of the Year.
Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.
