Marketing Area Program Resources

information systems students talking with senior associate dean Monica Powell

Learn more about Marketing

Join a community of peers, professors, staff and alumni that comprises the Marketing Academic Area at the Jindal School. The Marketing learning community is close-knit and deeply knowledgeable. Marketing students engage with a wealth of insight and experience that can challenge them and help realize their potential as a professional and as a person.

Marketing Program Resources at the Jindal School

Academic Programs – Primary

The Marketing academic area offers one bachelor’s, one master’s and one PhD program.

Online Degrees

Academic Programs – Additional

The Marketing area also offers accelerated pathways to adding more degrees as well as professional programs and concentrations.

Faculty and Advisory Board

Discover how Marketing area faculty are researching, publishing, speaking and engaging in the business community.

Community Activity

Marketing area students, faculty and staff are engaged in the community through center activities, events and more.

Marketing Resource Articles

Discover how Marketing faculty are researching, publishing, speaking and engaging in the business community. The authors of these articles also include Marketing students, staff and friends

Shannon Cotts, Collegiate Marketer of the Year

Students’ Work Played a Part in a Corporate Acquisition

In May 2019, Shannon Cotts won the DFW AMA Collegiate Marketer of the Year award for her outstanding data analysis provided to startup business Fixd, a Dallas-based home warranty and service repair business.

Marketing student organization meeting

Now Is a Good Time to Help a Nonprofit Organization

By being part of the UT Dallas community, we know we are blessed with support, resources and connections — but most of all hope.

Tom Henderson, article author

What You Learn From Capstone Senior Projects

Capstone Senior Projects give students a taste of real-world situations. Students gain experience working with corporations in the community, showcasing their expertise and professionalism.

Julie Haworth and Claudia Kwee

Research Isn’t Just for Science Majors — It’s for Marketing Majors, Too!

While a BS in Marketing program student, Claudia Kwee had a chance to conduct a research project and present it at an educators’ conference in Houston.

Jindal School undergraduate interns

How Our Marketing Students Land Over 150 Internships Every Year

The BS in Marketing program’s required internship is important for acquiring needed experience to land that first job. It’s also a crucial part of our trilogy experience, which includes completion of an internship, 100 hours of community engagement experience and a capstone senior project course.

Julie Haworth

Capstone Senior Projects Provides Real-World Solutions for an Array of Clients

The Professional Program in Marketing (PPM) is a program that provides supplemental workshops and professional opportunities while also encouraging participation in rigorous courses. This elite program was the brainchild of a past Capstone Senior Project Marketing (MKT 4395) course.

what is brand management

What Does a Brand Manager Do?

Marketing Career Focus: Brand Management

A brand manager is responsible for the overall image of a product or person. Key elements of the job are researching the marketplace to determine where the product or client fits in.

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Marketing Blogs & News

Find advice and resources you need as a current or prospective student in marketing.

Jindal School Students Earn Scholar Award for ‘Rolling with the Punches’

Three Jindal School students have been named recipients of $15,000 Texas Business Hall of Fame Foundation Scholarships.The students as well as the foundation have had to make pandemic-related adjustments to doing business.

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UT Dallas Excels at DECA Conference—With Freshmen Leading the Way

Freshmen members of the UT Dallas DECA chapter won all the first-, second- and third-place prizes the chapter earned at the 2019 DECA International Career Development Conference in Orlando, Fla. In all, 34 UT Dallas students competed at the event.

Jindal School Research Balances Insights into Physician Recommendations for Dialysis Patients

A study conducted by a team of researchers from the Naveen Jindal School of Management highlights the need for smarter consumer protection in expert-driven markets like healthcare—showing that while transparency and oversight are important, restricting expert judgment without considering its benefits can unintentionally put consumers at greater risk. The study was done by Dr. Reza […]
Marketing Class Competition

Marketing Class Competition Pairs Students with Golin’s Pros

A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.

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Cultivating Relationships with Tech Companies Critical to Student Success

The Jindal School nurtures relationships with companies that create digital tools and apps — those that include analytics, cloud, mobile, social and software technologies — so that students can be well-prepared to use them professionally.

jindal-marketing-students-reap-success-in-google-marketing-challenge-featured

Jindal Marketing Students Reap Success in Google Marketing Challenge

Coordinating their online marketing campaign with gardeners’ spring planting research sowed seeds of success for a Jindal School team that helped the National Gardening Association in the 2017 Google Online Marketing Challenge.

A lady

Marketing Career Focus: Product Management

What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as “to discover a product that is valuable, usable and feasible.”

meeting of marketing analysts

What Does a Marketing Analyst Do?

Marketing Career Focus: Marketing Analytics

Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.

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Jindal School Assistant Dean Awarded Congressional Veteran Commendation

The head of the Jindal School’s Career Management Center has been recognized for his service in the military and as a veteran. Assistant Dean Tom Kim earned a commendation from the Texas 26th Congressional District, where he grew up and now resides.

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UT Dallas Big Idea Competition Sharpens Students’ Entrepreneurial Mindsets

The annual UT Dallas Big Idea Competition awarded a service that helps applicants align their résumés to keywords in job postings the $25,000 grand prize in an event that showcased five other contenders and gave $40,000 in prizes.

marketer looking at data of customer insights

Analysis for Consumer & Shopper Insights Jobs

Marketing Career Focus: Customer Insights

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

Graduate marketing and advertising meeting

What Does an Advertising Professional Do?

Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

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Strategic Management Online Contest Grows in Popularity, Gains No. 4 Winner

Efforts to get more Jindal School undergraduate and graduate students to enter an online contest based on their strategic management course yielded more entrants and more top finishers. One Jindal School student finished No. 4 in the world.

A lady

JSOM to Prepare for Sales and Lead Development Jobs

For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.

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JSOM Students Bring Home Collegiate World Cup of Sales

Jindal School sales students scored the most points overall at the annual International Collegiate Sales Competition recently, an achievement that led them to win a new team event and bring home the inaugural Collegiate World Cup of Sales.

Comets Shine at the Phi Beta Lambda National Leadership Conference

UT Dallas student competitors scored a record number of first-place finishes at the Phi Beta Lambda National Leadership Conference. All 10 UTD contestants placed in the top 10 in every event they entered.

JSOM Marketing student, Varika Pinnam, on the UT Dallas campus

Marketing Student Turns Strawberry Beauty Hack Into Hot-Selling Serum

Fragrant strawberries mean the sweet smell of success for a JSOM marketing student who developed a sellout skin-care serum using the aromatic fruit. Using marketing and innovation skills learned at UT Dallas, she is already working on new ideas.

Frank M. Bass

Bass Conference Provides Forum for Stimulating Exchange of Marketing Ideas

The Bass Conference is an annual academic gathering focused on research in marketing. The conference honors the late Frank M. Bass, a professor who established marketing as a quantitative science and fostered a research culture at the Jindal School.

JSOM Marketing student Sabrina Castillo

Student Spotlight: Sabrina Castillo

Sabrina Castillo is pursuing her Bachelor of Science in Marketing at the Naveen Jindal School of Management and she is expected to graduate in May 2025.

Top Sales Student

Top Sales Student Transformed Adversity into Opportunities

One of the top students in the Professional Sales Concentration has had an extreme past but is transforming adversity into opportunity. Rising star, Kathryn McCord, will surprise you with her story.

Read more Marketing Blogs and News Stories Read more Bachelor’s in Marketing Blogs & News Stories
Read more Master’s in marketing Blogs and News Stories
See all MS Marketing Career Focus Blogs

Bachelor’s Degree Program


Build your understanding of marketing fundamentals and learn skills in communication, branding, analytics and more.


BS in Marketing

Master’s Degree Programs


Master the skills that empower you to understand customer needs and the competitive environment.



MS in Marketing

PhD with Marketing Concentration


Develop strong research skills that are especially relevant for students interested in an academic career.



PhD in Marketing